To appeal to investors, the pitch had to convey the feel of the experience, the result of the surprise, as well as highlight future opportunities, including product development.
We established a conceptual brand, used photography to provide the feel, and narratives to tell the story of how the experience would unfold. The branded product mockups conveyed the sense that there were limitless opportunities at the ready.
The presentation was shown to one venture firm and Sekrt was offered a term sheet. Although the service never launched, the presentation received great feedback from clients and investors.